Lupo Digital Growth Blog

Optimising your website for search engines is essential if you want to attract more prospects to your Registered Training Organisation (RTO) and increase your conversion rates. But many organisations find the idea of search engine optimisation daunting and turn to the help of experienced SEO consultants to achieve this. Instead of going this route, here are some key things you can do to ensure SEO and inbound marketing success:

If your Registered Training Organisation (RTO) is going to run a successful inbound marketing campaign, your sales and marketing team need to work closely together. Marketing needs to ensure that you have student prospects lined up ready to convert and your sales team should convert these leads efficiently into customers.

Inbound marketing is about using marketing to bring potential student prospects to your Registered Training Organisation (RTO). Instead of fighting for their attention amongst the plethora of advertising and marketing messages in the educational space, you create and share content they will find engaging and interesting.