Email marketing plays a crucial role in both lead generation and lead nurturing for Registered Training Organisations (RTOs). Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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How do you define ‘success’ when it comes to RTO digital marketing? Is it the number of likes your page has? Is it your post engagement? Or perhaps it’s how many leads you’ve managed to close since you started marketing digitally? When it comes to inbound marketing, defining success and proving the value of their efforts is a challenge for many digital marketers. So it’s not surprising that the idea of incorporating more channels into the mix can be daunting.
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Social selling is one of the new buzzwords being used today as salespeople work to engage more intelligently with prospects. HubSpot defines social selling as “The use of social media by salespeople to interact directly with prospects. Sales reps provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy”.
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The 2016 State of Inbound Report shows that 40% of sales people are finding it increasingly harder to get a response from prospects. The reason for this is that today’s consumers are faced with so many options that it’s a challenge for businesses to break through the noise and engage with prospects in a meaningful manner.
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