People are most interested in reading content that is useful, engaging and relates directly to them. Marketers recognise this and a recent study by Forbes found that marketers that deliver personalised experiences are seeing double-digit returns in both marketing performance and response. So how can your Registered Training Organisation (RTO) use personalised content to help you increase student enrolment?
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To run a successful inbound marketing campaign for your Registered Training Organisation (RTO), your marketing team needs to use an essential combination of tools to develop on-going relationships with your prospective students across multiple integrated channels. The aim of all these tools is to create and align your content with your students’ needs and interests so that you convert, close and delight them over time. This blog post explores the tools that make this a reality.
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More and more companies are using a lead nurturing strategy to successfully generate more leads and sales. Lead nurturing can play an essential role enabling companies to inform, educate and build a solid relationship with middle of the funnel leads or even lost leads and push them towards the bottom of the funnel and conversion. According to MarketingSherpa 79% of leads never convert into sales and lack of lead nurturing is the common cause of this poor performance.
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Personalisation is the key to standing out in today’s cluttered digital landscape. A DemandGen report shows that leads who are nurtured with personalised content produce a 20% increase in sales opportunities. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs.
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