Is it the number of likes your page has? Is it your post engagement? Or perhaps it’s how many leads you’ve managed to close since you started marketing digitally? When it comes to inbound marketing, defining success and proving the value of their efforts is a challenge for many digital marketers. It’s not surprising that the idea of incorporating more channels into the mix can be daunting. So here's a dip into our Sales & Marketing Alignment Guide...
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People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
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Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.
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HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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