Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results. Here are some of the best practices your organisation should follow in their lead nurturing campaigns:
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HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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Your organisation has embraced inbound marketing - you now need an all-in-one platform with tools for marketing, customer acquisition and customer service designed to work together to make you excel.
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This blog series explores the world of CRM, Customer Relationship Management. After introducing CRM, in part 1 of this blog series, next let's take a look at who uses CRM, who needs CRM and when is the right time for a CRM?
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