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Lupo Digital Growth Blog

Pricing and the Psychology of Consumption

Posted  by Glenn Miller  on 13 December 2024

When it comes to marketing, your most valuable asset is often the one you already have: your existing customers. As the saying goes, “ Your cheapest marketing lead is the one you already own.” By understanding the psychology behind pricing and consumption, businesses can not only enhance their pricing strategies but also create compelling referral programs that turn loyal customers into enthusiastic advocates.
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