October 2024: HubSpot INBOUND 2024 Highlights
What is HubSpot’s INBOUND 2024 Conference?
Held annually in Boston, HubSpot’s INBOUND conference is a premier event for marketers, sales professionals, customer service leaders and technical team members. The conference brings together industry experts, HubSpot partners, and enthusiasts worldwide to explore the latest trends in inbound marketing, sales, technology and service. Each year, HubSpot unveils new features and product innovations aimed at driving business growth through smarter, more efficient, and AI-powered tools. INBOUND 2024 continued this tradition, but this time focusing on AI-driven enhancements, data security, and streamlined workflows, showcasing how HubSpot is evolving to meet the needs of modern businesses.
A Glimpse to the HubSpot Inbound Week
HubSpot continues to innovate, bringing powerful new tools and enhancements that make business growth more streamlined, data-driven, and AI-powered. Here’s an overview of the biggest updates announced at INBOUND 2024, all geared toward helping your business thrive. Let’s dive into this month’s key releases! 👇
Featured Updates
[INBOUND][Public Beta] Breeze Intelligence
HubSpot’s new Breeze platform introduces AI-powered capabilities to your CRM, allowing you to:
- Enrich company and contact records with data pulled from a database of over 200 million profiles
- Identify and track buyer intent directly through HubSpot, enhancing your lead prioritisation
- Automate form-filling, reducing friction in data capture and boosting conversions
[Live] Enhanced E-commerce Workflow Templates
Three new workflow templates streamline critical customer interactions:
- E-commerce Welcome Workflow: Engages new customers post-purchase
- Abandoned Cart Workflow: Re-engages potential buyers
- Re-engagement Workflow: Brings back dormant customers
Health-focused businesses can now store personal health information (PHI) securely in HubSpot, maintaining HIPAA compliance and allowing secure data management within the CRM.
[Live] Datasets Now Available in Operations Hub Professional
Operations Hub Professional users can access customisable datasets, allowing advanced data prep and reporting—previously exclusive to Enterprise users.
Product Betas (Public)
[INBOUND][Public Beta] Case Studies Content Type
HubSpot introduces a new content type for creating, managing, and publishing case studies. Marketers can:
- Manage drafts and published case studies
- Edit using a WYSIWYG editor
- Publish a case study library on their website Additionally, users can leverage AI to process notes, Zoom interview transcripts, and videos to generate drafts quickly.
[Live] API Limit Increase & Capacity Pack Changes
HubSpot has raised the API daily call limits for Pro and Enterprise customers, allowing for smoother and more scalable integrations.
- Pro: 500k → 650k daily calls
- Enterprise: 500k → 1M daily calls Additionally, burst limits for API requests per 10 seconds have been increased, making it easier to handle larger data loads.
[INBOUND][Public Beta] Marketing Analytics Suite
This new suite consolidates key marketing metrics and reports into a single dashboard, allowing marketers to:
- Dive deep into channel performance
- Analyse web traffic
- Understand contact origins through multi-touch attribution models and customer journey analytics (Enterprise only)
[INBOUND][Public Beta] Content Agent
With this new feature, when you search for a contact in Global Search, you can now hover over the contact’s row and see a quick summary powered by ChatSpot. This summary helps you understand key details without needing to open each contact record.
Operations Hub PRO/ENTERPRISE ONLY
[Private Beta] Anomaly Detection on Reports
Enterprise users can now leverage AI to automatically detect anomalies in their data, helping them quickly identify outliers and unusual trends in their reports.
[INBOUND][Public Beta] Storing Highly Sensitive Data
HubSpot’s new custom property type is designed to store highly sensitive information, such as Social Security Numbers (SSNs) and bank account numbers. It includes an extra layer of encryption and specific access controls for authorised users only.
[Public Beta] Access HubSpot Data in AWS S3 and Google BigQuery (Operations Hub Enterprise Only)
HubSpot now offers daily uploads of CRM data to AWS S3 and Google BigQuery, allowing businesses to perform advanced data analysis and reporting outside of HubSpot.
Marketing PRO/ENTERPRISE ONLY
[INBOUND][Private Beta] Video Remixing - Content/M+ PRO/ENT
This new AI-powered tool allows users to repurpose their existing video content across multiple channels. With features like video short creation and a transcript-based video editor, marketers can efficiently create new content from older assets.
[INBOUND][Private Beta] AI Predictive Trendlines
Enterprise users can now use AI to forecast future trends in their marketing and sales data, allowing for more strategic decision-making.
Conclusion
That wraps up this month’s exciting new features from HubSpot! From AI-driven insights and content creation to advanced security features, HubSpot is enabling marketers, sales teams, and service agents to work smarter, not harder. We’ll continue to keep you informed on the latest tools and updates.
If you have questions or need guidance on these new features, feel free to reach out to us at Lupo Digital.
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
