Why An Inbound Marketing Agency Gives You A Holistic View Of Your RTOs Marketing Strategy Success

Digital marketing and today’s evolving technology offer business owners new tools for business survival and growth. If your Registered Training Organisation (RTO) is a small to medium-sized business, digital marketing tools offer you the best chance for success in a very competitive landscape. Discover how you can grow your business using an inbound marketing agency and all the digital technology they have at their disposal.

Compete on a level playing field

Digital marketing tools and techniques are available to everyone, no matter what your business size. With the right advice and assistance from an inbound marketing agency, your RTO can compete with far larger businesses and access sales and marketing processes that were only previously available to the corporate world.

Integrate all your marketing and sales processes

An inbound marketing agency will assist you with integrating all your marketing and sales processes and communication. This gives your student prospects an integrated view of your business and helps you communicate more effectively with a single view of your prospects.

By working together, your sales and marketing departments can effectively create relevant student personas and communicate with them on a personalised one-to-one level, helping drive them down the sales funnel. Once you’ve closed the deal, your inbound marketing agency will be able to provide you with a detailed analysis, so you can see which communication approaches are working and which need to be refined.

Communicate more cost-effectively

Digital marketing is far more cost-effective than many of the traditional marketing techniques and Hubspot reports that it offers a better cost-per-lead than other marketing channels. If your RTO has a limited marketing budget, you’ll find that using digital marketing will deliver effective results. In a survey done by Gartner, 40% of the respondents reported they were getting considerable savings by using digital marketing methods and 28% reported they were planning to shift their budget allocations from traditional media channels to more effective digital marketing techniques.

Segment and nurture your student prospects

Your student prospects are as different as the courses they’re interested in, and many are at different points in the sales cycle. It makes sense then, that one marketing message will not resonate with all your personas. The main purpose of lead nurturing is to educate your students and provide them with more information about the courses and training offered.

Automated digital marketing techniques allow you to segment your prospects and your communication so you can ensure your prospects only see the communication relevant to their needs and interests. Using marketing automation you can segment your lists and send your top-of-funnel leads the introductory content they’re interested in, and you can continue to engage with them until they’re at the bottom of your funnel, when they’re ready to receive more in-depth content.

Increase your conversions

Digital marketing delivers better conversions than other marketing channels. When your marketing and sales channels are integrated, you can create highly personalised content appropriate to each persona. Once your prospects are engaged with this communication, they are far more likely to trust your RTO and see you as a leader in the educational space, which will improve your conversions.

Escalate your revenue

In a report released by Gartner, it was reported that digital marketing's effectiveness helps stretch digital marketing budgets and that two in five marketers are realizing savings from digital marketing compared with traditional techniques.

Lupo Digital is an inbound marketing agency that specialises in digital inbound marketing. We create successful inbound marketing campaigns to attract students towards your RTO with personalised digital marketing campaigns appropriate to every student’s stage in the admission cycle.

For more information about which digital marketing channels work for RTOs, download our executive guide to inbound marketing for RTOs.