Why you should outsource RTO Reporting to an RTO Inbound Marketing Agency

Is your RTO’s inbound marketing strategy bringing in the results that you want? Or are you falling a bit short? Why is your current campaign failing or succeeding? What areas of your strategy are effective and which should you leave behind?

All these questions can be answered with a comprehensive marketing report. However, compiling a comprehensive marketing report can take time and put a drain on resources. And if you don’t get it right, you risk basing key business decisions on flawed data and insights. But what if you’re not absolutely certain that you can create comprehensive, detailed and insightful marketing reports in house? If that’s the case, don’t worry – you can always outsource to a dedicated, experienced professional. While we’ve already touched on the benefits of using an inbound marketing agency for RTOs, this post will focus on why outsourcing your marketing reports is in your best interest.

Analytical abilities and experience

In-depth marketing reports need to be handled by people with great analytical skills and years of experience in collecting data. While you might not have a highly trained data analyst in your team to work on your marketing reports, most inbound marketing companies do. So when you outsource to rto inbound marketing consultants that professionals are getting the job done – not an inexperienced staff member relying on Google and guesswork.

You simply don’t have the time

An effective marketing strategy has many moving parts: some predictable, others... not so much. Your marketing team needs to be ready and available to deal with high priority tasks and complications as and when they arise. Outsourcing your rto marketing reports to an rto agency will take the weight off your team shoulders and free up their time to focus on their strengths and any areas that need them.

Marketing reports are absolutely vital

Some companies take an unorganised approach to their marketing strategies, haphazardly throwing around ideas and tactics to see what works. The primary issue with this approach is that it’s hard know WHY any given strategy has failed or succeeded. As such, it can be difficult to adjust or tweak the marketing plan in any meaningful way.  For RTOs, marketing reports provide vital information about your current and prospective students that can help you develop an effective inbound marketing campaign and improve your conversion rate. With this in mind, it’s in your best interest for your reports to be created by experienced professionals who are well-versed in data analytics and understand the unique needs of an RTO.

Lupo Digital is an inbound marketing agency that specialises in inbound marketing for RTOs, helping them with their student engagement and building strong, ongoing relationships with their prospects and students. We have a passionate, experienced team dedicated to bringing all the benefits of inbound marketing to RTOs. For more information about how inbound marketing works for RTOs, download our executive guide to inbound marketing for RTOs.