In today's dynamic business environment, companies often grapple with the challenge of executing effective marketing strategies without incurring the substantial costs associated with building and maintaining a full-scale in-house team. This is where a fractional marketing team comes into play—a flexible, cost-effective solution that provides access to a diverse range of marketing expertise tailored to your business needs.
Understanding The Traditional Marketing Team Structure
A typical in-house marketing team comprises a marketing manager and additional team members to handle execution. While the manager oversees reporting, analysis, and strategy, the "doing" is often left to a marketing coordinator or similar role. However, modern marketing requires a diverse skill set to cover:
- Social media
- Blogging
- Website management
- Email marketing
- Paid media and advertising
- SEO
- Content creation (copywriting, design, and video production)
Given the complexity of today’s marketing landscape, employing a fully resourced team can become a significant financial burden. Salaries in Australia range from $60,000 to $80,000 for a coordinator and upwards of $80,000 to $150,000 for more senior roles. When you factor in paid media budgets and additional tools or resources, the total cost can easily exceed $200,000 annually.
Challenges with Alternative Models
Outsourcing Overseas
While offshore outsourcing can reduce upfront costs, it often requires significant time investment in management. This burden usually falls on business owners, CEOs, or managers from other departments, increasing opportunity costs.
In-House Teams with Gaps
Some businesses rely on small in-house teams that may include a marketing coordinator or manager. These individuals often lack the broad expertise needed for comprehensive campaigns, especially in areas like technology integration or advanced strategies.
Introducing the Fractional Marketing Team
A fractional marketing team provides a flexible solution. Instead of hiring an entire in-house team, you outsource your marketing function to a specialised agency or external team. This team handles:
- Strategy and reporting
- Content creation (copy, design, and video)
- Campaign setup and management
- Technology integration and optimisation (e.g., HubSpot)
- Lead generation and tracking ROI
Why Choose a Fractional Marketing Team?
- Cost Efficiency: Fractional teams provide the expertise of a full marketing department at a fraction of the cost. For example, partnering with an agency may cost $5,000 to $10,000 per month—significantly less than building an in-house team.
- Expertise on Demand: Agencies often come with a wealth of experience and specialised knowledge, particularly in platforms like HubSpot. This ensures that your campaigns are executed efficiently and effectively.
- Reduced Management Burden: With a fractional team, you avoid the time-consuming task of managing multiple roles and responsibilities, allowing you to focus on your core business activities.
- Scalability: As your business grows, a fractional team can scale its services to match your evolving needs
Is a Fractional Marketing Team Right for You?
Whether you're looking to outsource your entire marketing function or fill gaps in your current team, a fractional marketing model offers flexibility and expertise without the high costs of in-house resources. It's especially valuable for businesses using marketing technology platforms, where the right knowledge can significantly amplify results.
Why Lupo Digital is Your Best Choice
At Lupo Digital, we specialise in providing high-performing fractional marketing teams tailored to your business needs. Our expertise spans strategy, execution, and advanced platforms like HubSpot, ensuring your marketing campaigns deliver measurable results. We pride ourselves on offering:
- A dedicated team with diverse skills
- Seamless integration with your existing operations
- Transparent reporting and ROI tracking
By partnering with Lupo Digital, you gain access to a team that acts as an extension of your business—delivering the expertise of an entire marketing department at a fraction of the cost. Let us help you drive growth and achieve your marketing goals.
Real Results with Lupo Digital
When businesses partner with Lupo Digital, they gain access to a powerhouse of marketing knowledge and execution. We’ve helped companies across various industries streamline their strategies, optimise their budgets, and achieve measurable growth. See our Detailed Portfolio here
At Lupo Digital, we don’t just meet expectations—we exceed them. Our fractional marketing teams are designed to adapt to your unique challenges and goals, providing the right mix of skills, technology, and strategy to elevate your business.
Let’s Talk
If you’re considering a fractional marketing team or want to discuss how it could work for your business, we’d love to help. Contact us today to explore how Lupo Digital can provide tailored solutions to meet your marketing needs.
Start your Digital Transformation
Book a free 15 minute consultation with Lupo’s Fractional marketing Team
Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
