In today's dynamic business environment, companies often grapple with the challenge of executing effective marketing strategies without incurring the substantial costs associated with building and maintaining a full-scale in-house team. This is where a fractional marketing team comes into play—a flexible, cost-effective solution that provides access to a diverse range of marketing expertise tailored to your business needs.
A typical in-house marketing team comprises a marketing manager and additional team members to handle execution. While the manager oversees reporting, analysis, and strategy, the "doing" is often left to a marketing coordinator or similar role. However, modern marketing requires a diverse skill set to cover:
Given the complexity of today’s marketing landscape, employing a fully resourced team can become a significant financial burden. Salaries in Australia range from $60,000 to $80,000 for a coordinator and upwards of $80,000 to $150,000 for more senior roles. When you factor in paid media budgets and additional tools or resources, the total cost can easily exceed $200,000 annually.
Outsourcing Overseas
While offshore outsourcing can reduce upfront costs, it often requires significant time investment in management. This burden usually falls on business owners, CEOs, or managers from other departments, increasing opportunity costs.
In-House Teams with Gaps
Some businesses rely on small in-house teams that may include a marketing coordinator or manager. These individuals often lack the broad expertise needed for comprehensive campaigns, especially in areas like technology integration or advanced strategies.
A fractional marketing team provides a flexible solution. Instead of hiring an entire in-house team, you outsource your marketing function to a specialised agency or external team. This team handles:
Is a Fractional Marketing Team Right for You?
Whether you're looking to outsource your entire marketing function or fill gaps in your current team, a fractional marketing model offers flexibility and expertise without the high costs of in-house resources. It's especially valuable for businesses using marketing technology platforms, where the right knowledge can significantly amplify results.
At Lupo Digital, we specialise in providing high-performing fractional marketing teams tailored to your business needs. Our expertise spans strategy, execution, and advanced platforms like HubSpot, ensuring your marketing campaigns deliver measurable results. We pride ourselves on offering:
By partnering with Lupo Digital, you gain access to a team that acts as an extension of your business—delivering the expertise of an entire marketing department at a fraction of the cost. Let us help you drive growth and achieve your marketing goals.
When businesses partner with Lupo Digital, they gain access to a powerhouse of marketing knowledge and execution. We’ve helped companies across various industries streamline their strategies, optimise their budgets, and achieve measurable growth. See our Detailed Portfolio here
At Lupo Digital, we don’t just meet expectations—we exceed them. Our fractional marketing teams are designed to adapt to your unique challenges and goals, providing the right mix of skills, technology, and strategy to elevate your business.
If you’re considering a fractional marketing team or want to discuss how it could work for your business, we’d love to help. Contact us today to explore how Lupo Digital can provide tailored solutions to meet your marketing needs.