Why You Should Partner With A Digital Agency That Understands The Value Of Email Marketing

It’s difficult to imagine anyone without a business or personal email address. Email has been around since the 70s and remains one of the most powerful and direct channels to reach customers. According to the Raciti Group, there will be more than 3.7 billion global email users by the end of this year.

While it’s important to future-proof your marketing strategy and keep abreast with new modes of digital communication, you can’t afford to neglect the measurable and cost-effective advantages of email. Marketing emails aren’t spam; they’re tailormade promotional material delivered timeously to your customers’ inboxes.

Partnering with an agency that understands the value of email marketing will help your overall digital strategy in the following ways:

Boosting Other Campaigns

Email marketing is the thread that ties all your marketing campaigns together, and a powerful lure that draws potential leads. You can attract customers to your website by offering previews of insightful information from your blog, advertise new services or increase subscribers and brand awareness by inviting them to share special offers on social media. A good digital strategy will also utilise other marketing channels to encourage customers to sign-up to your newsletter. This creates a continuous cycle of engagement and a healthy marketing ecosystem.

Drawing Precise Metrics

With email marketing, your return on investment is tangible. Delivery, subscriber and click-to-deliver rates are all trackable. You can monitor who has opened your messages, when people engaged with your content and which links they have clicked on. These customer behaviour insights make it easier to streamline your digital marketing strategy. You can effectively target different buyer personas with customised content and improve conversion rates because you’re able to identify and nurture the correct leads.

Personalising Communication

Want to offer a 70% discount on your products and services for customers of a specific age in a particular area? With email marketing, you can send promotional information to that exact demographic, as you’ll have the data available to segment your customer base. Software personalisation tools also give you access to useful data like their names and product history. With automation technology you can personalise emails further, so even if your messages are targeted and sent to a large group of people, they won’t feel like spam.

Increasing Brand Awareness

Emails needn’t be the equivalent of a dull, formal letter. Sending customers engaging and shareable content like videos, quizzes and infographics will increase online interaction. Strong content is quickly forwarded by subscribers, who unintentionally act as brand advocates. This increases your credibility and brand awareness.

Escalating Delivery Speeds

Delivering messages via social media might have broad reach, but, thanks to changing algorithms, you can’t be sure your content will reach your targeted audience. Email marketing lets you send messages quickly and directly. It’s not limited by traditional time restrictions and generates immediate responses. You should have an enticing “call-to-action” in every email, such as limited discounts or product offers, that urges customers to act immediately.

Reducing Marketing Costs

With emails, there are no paper or postage fees. They can also be automated, which is cost-effective and environmentally friendly. Together with an expert digital agency, you can create custom templates to execute multiple email campaigns simultaneously that cater to different buyer personas. This leads to shorter sales cycles, especially if you’re using email list segmentation to deliver targeted content.

Email marketing is targeted, shareable, measurable and cost-effective. It has a high conversion rate and, as you build your client network, you can increase potential ROI by pitching multiple products. At Lupo Digital, we understand the value of email. We can provide you with an effective multi-channel digital marketing strategy that use email marketing aligned with streamlined automation strategies to turn leads into happy customers. Contact us to see how you can benefit from email marketing.