Buyer Persona

Building Buyer Personas

from marketing strategies and sales playbooks to new product development, Buyer Personas inform every part of your business and brand
identify where your ideal customers spend time finding you, online
guide product and service development and your ideal customer experience

Why are Personas important?

Defining your Personas ensures you have a deeper understanding of who your target audience is. This is critical to ensure your product, service or brand are placed in front of the correct persona at the right time.

Hint From Team Lupo

" ...sit down with your team and talk about your ideal customer. Do they differ from your actual customers? Analyse the characteristics of your target audience, examine everything. Where they live? What motivates them? What concerns them? Leave no detail behind..."