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HubSpot Content Hub

Everything you need to know about HubSpot Content Hub

Lupo's Content Hub Guide

Are you finding it challenging to manage multiple platforms, meet content deadlines, and keep your audience engaged?

Today's marketing landscape demands a smarter approach. For marketers, this shift requires engaging buyers at various touch points in diverse formats. To succeed, it's crucial to efficiently create and manage unique, high-quality content across multiple channels and including integrated AI.


Enter HubSpot's Content Hub, an all-in-one, AI-powered content marketing software hub that helps marketers create and manage content across multiple channels that fuels the entire customer journey.

This isn't just an evolution of CMS Hub – it's a complete content marketing game-changer. Here at Lupo Digital, your trusted HubSpot partner, we're excited to uncover the power of Content Hub and show you how it can transform and revolutionise your marketing strategy and outcomes.

The New Content Concept with AI

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What is HubSpot Content Hub

HubSpot Content Hub is your all-in-one content marketing power house.  Think of it as a central hub where you can create, manage, and optimise all your content including; blogs, website, landing pages, website content –  in one place. It's more than just an upgrade from the old CMS Hub; it's a transformative tool that will redefine your customers' buying experience.

HubSpot Content Hub simplifies your content marketing life. It's one platform that includes a new suit of tools with AI, for all your content needs, helping you achieve better results and stay ahead of the competition.

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Key Benefits of HubSpot Content Hub:

Content Marketing Made Easy

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Create Faster

Generate fresh ideas, repurpose existing content, and automate tasks with AI. No more staring at a blank page! 
(although you can)

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Target Smarter

Deliver personalised content to specific audiences, grabbing their attention and boosting engagement.

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Manage Easier

Keep all your content: blogs, website, landing pages, social media, email... – organised in one central location. Teamwork and approvals become a breeze.

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See Results

Track how your content performs and make data-driven decisions to maximise your impact.

“HubSpot Content Hub simplifies everything. You can create better content, target it to the right people, and see real results – all without the hassle."

-John

HubSpot Content Hub simplifies

Key Features of HubSpot Content Hub: Power Up Your Content Marketing

HubSpot Content Hub is a treasure trove of features designed to streamline your content creation and content management.  Here's a glimpse into the endless world of possibilities with content hub:

Effortless Content Creation

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Content Remix: 

Content Remix tool uses AI to repurpose existing content into different formats like social media posts, emails, and infographics. It ensures consistent messaging, saves time, and provides performance analytics to improve your content strategy.

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Brand Voice

Brand Voice: 

Maintain a consistent brand voice across all your content assets with Brand Voice tool.The tool offers guidance on language, style, and phrasing to maintain brand authenticity and resonate with your target audience.

AI Blog Post Generator

AI Blog Post Generator: 

Stuck for ideas? This handy tool helps you generate blog post outlines, titles, and even entire drafts based on your target keywords. Get a jumpstart on your content creation and save valuable time.

AI Blog Post Generator
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AI Image Generator:  

No need for expensive stock photos!  Describe your desired image, choose a style, and instantly generate custom visuals that perfectly complement your brand and message.

Reach the Right Audience

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Post Narration:

Convert your blog posts into audio format, making your content accessible to a wider audience and catering to those who prefer audio consumption.

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Member Blogs

Member Blogs:

Offer exclusive content to specific segments of your audience.  This is a great way to nurture leads and build deeper relationships with your target market.

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AI Translations:

Expand your global reach by translating your content into multiple languages.  Content Hub utilises advanced AI-technology to ensure natural-sounding and contextually relevant translations.

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Create and Manage Podcasts

Create and Manage Podcasts:

Host your own podcasts directly within HubSpot and distribute them to popular platforms like Apple Podcasts and Spotify. Engage your audience with a dynamic and informative content format.

Smart Content

Smart Content:

Personalise your website content automatically based on user data. Deliver targeted messages and offers that resonate with each visitor, increasing engagement and conversions.

Smart Content
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Content Embed:  

Easily embed content sections from HubSpot into your HubSpot-hosted webpages or blog posts. Keep your website updated and engaging with fresh content.

Credit: HubSpot Content Hub (Ultimate Walkthrough) by Kyle Jepson | Youtube

HubSpot Content Hub vs HubSpot Marketing Hub 

HubSpot Content Hub is a treasure trove of features designed to streamline your content creation and content management.  Here's a glimpse into the endless world of possibilities with content hub:

Feature Marketing Hub Content Hub
Main Focus Lead Generation & Customer Relationship Management Content Creation & Management
Key Features Email marketing, Social media management, Lead capture forms, Sales automation, CRM integration AI content creation tools, Landing page builder, Content repurposing, Website management tools, SEO optimisation
Best For Attracting visitors, nurturing leads, and closing deals Creating engaging content, managing content workflow, and optimising website content

 

Lets Keep it Simple

Think of Marketing Hub as your lead generation powerhouse. It equips you with tools to attract visitors, capture their interest, and convert them into customers.

Content Hub, on the other hand, is your content creation and management command centre. It empowers you to brainstorm ideas, create high-quality content, and manage it efficiently across various channels.

In most cases, the HubSpot Marketing+ Bundle, which combines both Hubs at a discount, offers the most value. It allows you to focus on both lead generation and content marketing, giving you a well-rounded strategy for success.

Pricing and Packages

HubSpot Content Hub is a treasure trove of features designed to streamline your content creation and content management.  Here's a glimpse into the endless world of possibilities with content hub:

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Customers Growing their Business with Lupo

HubSpot Content Hub FAQs: Get Your Answers Here!

Ready to utilise HubSpot’s new Content Hub?

HubSpot Content Hub puts an end to the content marketing struggle. Deliver personalised content that connects with your target audience, skyrocketing engagement and conversions. Stop struggling, start creating, and take control of your content marketing with Content Hub.

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Glenn Miller

Glenn Miller

Director, Growth Strategy & Customer Experience

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Michael Wolf

Michael Wolf

Director, Growth Strategy & Customer Experience

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