Everything you need to know about HubSpot Content Hub

Are you finding it challenging to manage multiple platforms, meet content deadlines, and keep your audience engaged?

Today's marketing landscape demands a smarter approach. For marketers, this shift requires engaging buyers at various touch points in diverse formats. To succeed, it's crucial to efficiently create and manage unique, high-quality content across multiple channels and including integrated AI.

 Enter HubSpot's Content Hub, an all-in-one, AI-powered content marketing software hub that helps marketers create and manage content across multiple channels that fuels the entire customer journey.

This isn't just an evolution of CMS Hub – it's a complete content marketing game-changer. Here at Lupo Digital, your trusted HubSpot partner, we're excited to uncover the power of Content Hub and show you how it can transform and revolutionise your marketing strategy and outcomes.

HubSpot Content Hub is your all-in-one content marketing power house. Think of it as a central hub where you can create, manage, and optimise all your content including; blogs, website, landing pages, website content – in one place. It's more than just an upgrade from the old CMS Hub; it's a transformative tool that will redefine your customers' buying experience.

HubSpot Content Hub simplifies your content marketing life. It's one platform that includes a new suit of tools with AI, for all your content needs, helping you achieve better results and stay ahead of the competition.

Create Faster

Generate fresh ideas, repurpose existing content, and automate tasks with AI. No more staring at a blank page!
(although you can)

Target Smarter

Deliver personalised content to specific audiences, grabbing their attention and boosting engagement.

Manage Easier

Keep all your content: blogs, website, landing pages, social media, email... – organised in one central location. Teamwork and approvals become a breeze.

See Results

Track how your content performs and make data-driven decisions to maximise your impact.

Feature	Marketing Hub	Content Hub
Main Focus	Lead Generation & Customer Relationship Management	Content Creation & Management
Key Features	Email marketing, Social media management, Lead capture forms, Sales automation, CRM integration	AI content creation tools, Landing page builder, Content repurposing, Website management tools, SEO optimisation
Best For	Attracting visitors, nurturing leads, and closing deals	Creating engaging content, managing content workflow, and optimising website content

Lets Keep it Simple

Think of Marketing Hub as your lead generation powerhouse. It equips you with tools to attract visitors, capture their interest, and convert them into customers.

Content Hub, on the other hand, is your content creation and management command centre. It empowers you to brainstorm ideas, create high-quality content, and manage it efficiently across various channels.

In most cases, the HubSpot Marketing+ Bundle, which combines both Hubs at a discount, offers the most value. It allows you to focus on both lead generation and content marketing, giving you a well-rounded strategy for success.

Don't worry, CMS Hub isn't going anywhere! It's simply evolving into Content Hub. Think of it as a supercharged version with all the original CMS features, plus a bunch of awesome new tools for creating and managing your content.

Great news! You still have access to all your existing features. But to unlock the full potential of Content Hub, you'll need to upgrade.

HubSpot Content Hub is your one-stop shop for creating amazing content. Here's a taste of what you get:

AI-powered tools: Generate fresh content ideas, write faster with AI assistance, and even create custom visuals - all with the help of artificial intelligence.
Effortless management: Keep all your content in one place, from blogs to landing pages. Collaboration and approvals become a breeze.
Personalized experiences: Deliver targeted content that resonates with your audience, boosting engagement and conversions.

The Marketing+ Bundle is like getting the best of both worlds! It combines Content Hub with Marketing Hub at a discounted price. This is perfect if you want powerful lead generation tools alongside your content marketing strategy.

No problem! Our HubSpot experts are here to help. Contact us and we'll find the perfect solution for your marketing needs.