Most of a student’s research is done before your salespeople make first contact – so how to do you nudge them across the line?
In this guide, we discuss the importance of building a strategic lead nurturing and management programme that is suited to the modern student and how they make career decisions.
Some of the points that are covered are:
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How the modern consumer decision-making process works
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How to capture prospective students as early as possible
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How to build successful lead nurturing programmes
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How qualifying leads increases revenue
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What role technology plays in lead conversion
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How to speed up the sales funnel
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