Sales and CRM ANZ HubSpot User Group (HUG)

What is a HubSpot User Group (HUG)?

The HubSpot User Group (HUG) program was set up by HubSpot to help any HubSpot user connect with other HubSpot users and engage with like-minded community and subject matter experts. In over 150+ cities, HubSpot, together with select HubSpot Partners across various global cities, industries with varying interests, skills and product knowledge, host a HubSpot user group event, to benefit its HubSpot users, 100% for free and ensure that there is a community for every HubSpot user.

We agree...it’s genius.

What is the format of a HubSpot User Group (HUG)?

It is up to each global HUG leader to arrange the format of each HUG session or event but these can typically feature a variety of guest speakers or entertainment or jump directly into the learnings, with real live demos, user case studies, or live testimonials, some HUGs include famous speakers or celebrities local or self-made (hello TikTok) but all usually leave you walking away with a long list of latest tech talk, immediate value and learnings and benefitting from other users at every stage

What type of HubSpot User Groups (HUGs) are there?

HubSpot currently operates both in-person and 100% virtual HUG events see: events.hubspot.com for over 150 locations and topic-based user groups, all over the world.

When HUGs commenced they were quite broad and mostly covered the vast expanses of all the HubSpot Hubs and platforms; Sales, Marketing, Service, Ops Hub and CMS.

More recently HUGs have turned a little more specialised for example; the Lupo Digital-lead Sales & CRM ANZ HUG (Sydney, Australia) is purely aligned to Sales & CRM and related HubSpot Hubs and obviously targeting a Sales and CRM specific user over more generalist marketing, website CMS and service areas.

What can you expect to gain from a HubSpot User Group(HUG)?

Every HUG event delivers maximum value.

Not only because it's free but on the contrary...it needs to deliver value for you otherwise you won't return.

Most HUGs cater to a vast range of potential topics you ‘could’ benefit from or ‘may’ be interested in but if you touch the sales function in any way, or wish to get closer to, or better understand Sales and Sales Automation, Management and Reporting, then this Sales & CRM ANZ HUG is perfect for you.

If you need to learn more about Sales or if you are in Sales or want to know how to sell better, smarter, faster (let’s be honest who on the planet does not want this?), then you WILL GAIN from this HUG.