Sales Enablement and Alignment
Empowering your sales team with an inbound sales strategy and
the tools they need to connect the inbound marketing dots
What is Sales Enablement?
Sales enablement is the processes, content and technology that empower sales teams to sell
efficiently at a higher velocity. Sales enablement also leverages marketing strengths to support sales efforts.
Why Sales Enablement?
- Buyers are in control and the traditional selling process has changed from 'selling' to 'helping and advising' the end customer.
- Marketing has evolved to deliver tracked and monitored leads with business intelligence, in real time, directly to Sales (via inbound methodology).
- Sales teams need sophisticated tools and tactics to keep up, stay on par with, and actually move ahead of marketing teams, to ensure one seamless customer experience.
- Sales teams need to help customers buy smarter.
- Inbound Sales tools help sales teams adapt to how customers expect to buy from them, for example by using an advanced CRM sales tool.
- Inbound Sales is a guiding methodology (aligned to inbound marketing) to help each prospect along their unique buyer’s journey. To make the right purchase decision, prospects need to be guided and informed, not sold to.
Learn How To Convert and Manage More Highly Qualified Leads
This free guide explains how to better qualify, manage and convert more leads,
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208%
Companies with aligned sales and marketing generated 208% more revenue from marketing.
... Hubspot
Establishing a baseline for Sales Enablement
Inbound Sales Enablement and Alignment Services
What you need to turn on an Inbound Sales Strategy
- CRM Setup
- CRM and sales automation tools
- Lead scoring - lead qualification
- Lead engagement and nurturing
- Sales content optimisation
- Marketing and sales alignment
- Conversations (monitoring and participating) across a variety of channels, both internally and with customers
- Realtime and live sales and customer dashboards (monitored data)
- Sales Team and Sales Management Reporting and analytics
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